|
Free admission sponsored each day by a Presenting Sponsor.
For each event the Festival team forms media partnerships
with national and local media including television, radio and print. In
Los Angeles, this has included, KNBC, Fox TV, KMEX, KWHY-Ch. 22, the Los
Angeles Times. La Opinion, Mega 100, Radio Express, Radio Unica, KRLA,
KPFK, CSPAN, El Financiero, Teleguia USA, Hispanic Magazine, Latina Style,
Boca, Latinola.com, Oye Magazine, Frontera Magazine and many more.
Periodic raffles will be held during the Festival for airfare,
accommodations, books, college scholarships, and other gift items provided
by sponsors and exhibitors.
Each year, in conjunction with the BookExpo America, we
host the Latino Book Summit for U.S. and Latin American publishers, bookstore
owners and authors. For more information send us an email (kirk@latinofestivals.com).
The Chicago Latino Book & Family Festival Coming this December
8-9
For another venture outside of Los Angeles, the Festival will take up
residence at McCormick Place in Chicago City. Check out the Chicago Exhibit
Contract for pricing information and special discounts for exhibitors
who have participated in past Festivals in Los Angeles. See
Schedule »
Attendee Profile
2000 Attendance: 55,5000
1999 (Los Angeles): 48,500 (up 83 percent from 1998)
1999 (Los Angeles): 704 exhibitors (up 45 percent from 1998)
1998 Attendance : 26,054
1998 Attendance : 14,479
(This data was gathered from Los Angeles 1997-98 events.)
| |
|
| Speak Spanish well |
85% |
| Speak English well |
91% |
| Non-Hispanics |
10% |
| Have Mastercard/Visa |
70% |
| Dept. store credit card |
60% |
| Internet capable |
32% |
| |
|
| 1999 Planned Purchases |
| New Car |
37% |
| Used Car |
24% |
| Computer |
55% |
| Home remodeling |
23% |
| Stayed in a hotel-1997 |
68% |
| Flew on airline-1997 |
57% |
| |
|
| Travel Destinations Past Three years |
| Mexico |
79% |
| United States |
52% |
| Europe |
10% |
| Hawaii |
13% |
| Latin America |
10% |
|