Contents 2004 Festival Tour Schedule Is Set - Part II Folklórico Challenge USA Hispanic Marketing 101 San Diego Festival Expands Media Partners News About Our Producer You Can Help

Everyone at the Latino Book & Family Festival appreciates your continued support of our efforts to reduce illiteracy and promote literary excellence while advancing the cause of reading in the Latino Community. This newsletter is being sent to you as a subscriber to the Latino Book & Family Festival mailing list. Look for new editions at this time every month.

2004 Festival Tour Schedule Is Set - Part II

Our first three Festivals for 2004 (San Diego, Phoenix and Los Angeles) were discussed in Noticias del Festival Vol 2 #1, now available online. The second half of the 2004 schedule is just as exciting.

The 3rd Annual Houston Latino Book & Family Festival will again be held at the George R. Brown Convention Center. 22,808 enthusiastic Texans came to our 2003 Houston event, a 52% increase in attendance over 2002. Authors helping to draw the huge crowds included Sandra Cisneros (learn more ...), Denise Chavez, Dagoberto Gilb, Alicia Alarcón, Oscar Casares, Sergio Troncoso, Xavier Garza and Demetria Martinez. Festival co-host Tony Diaz of Nuestra Palabra: Latino Writers Having their Say, (learn more ...) once again promises an exciting array of literary talent. The Houston Festival always features a full lineup of authors, seminars, discussion panels and break out sessions. Plan to spend the whole day, or two, this coming October 15 & 16.

Up next will be the 6th Annual Chicago Festival scheduled to take place in Cicero, a Chicago suburb, on November 20-21. The best attended (24,000) of all our Festivals in 2003 this year's event might be looking for a new temporary home in the City of Cicero. Our home for four of our previous five years in Chicago, Sportsmans Park, is scheduled to be torn down to make way for a new convention center that we plan to occupy for our 2005 Festival. Our Chicago Co-hosts, Zeke and Rose Montes of Tele Guía de Chicago are currently working with Cicero Town President, Ramiro González, an ardent supporter and participant in the Chicago Festival, to find the most accessible location possible, should Sportsmans Park be undergong renovation at the time our Festival is scheduled. The hard working folks at Tele Guía are looking to bring as exciting a lineup as the 2003 show that featured Robert "Chespirito" Gómez B., Dra Isabel, Eugenio Derbez and Sherlyn "Gaby" from Clase 406.

Closing out the year will be our return to San Bernardino's Carousel Mall for the 5th Annual Inland Empire Festival. After overcoming a few logistical challenges associated with putting exhibitor and sponsor areas inside a working shopping mall, last year's event turned out to be the most attended Festival in this show's four year history with some 12,500 people attending over the two days to see Lalo Guerrero, Veneza Pitynski from Nickelodeon's Brothers Garcia, Manuel Villaseñor, Armando Zepeda and Maria Cisneros. The 2004 event, scheduled for December 11 -12, promises to be bigger and better with more stars and literary talent.

Sponsor and Exhibitor Information

	Folklórico Challenge USA
Latino Literacy Now and Edward James Olmos are proud to present "Folklórico Challenge USA", a folklórico dance competition open to all ballet folklórico groups, schools, and organizations. Our goal is national recognition. By hosting this competition, we hope to bring national attention to the ballet folklórico art. Six competitions will be held regionally at Latino Book and Family Festivals in San Diego, Phoenix, Los Angeles, Houston, Chicago, and the Inland Empire, culminating in a final competition featuring regional winners. The first regional competition for Folklórico Challenge USA will occur during the San Diego Latino Book and Family Festival at Southwestern College on May 15-16, 2004. The folklórico dance competition is free to the public. All folklórico groups interested in participating should send in the application form three weeks prior to the competition. Deadlines are listed on the entry form for each competition. To obtain the application form, please go here. There is no entry fee. The first prize for the regional competitions will be $1,000. Second prize for the regional competitions will be $250. Dates and prizes for the national competition are pending. Anyone interested in judging the folklórico competition should contact Cecilia Amoros at 760-434-4484. For more information ... »

	Hispanic Marketing 101
Hispanic Marketing 101 - A new online publication provides Hispanic marketing information Hispanic Marketing 101 is a new bi- monthly online newsletter providing helpful marketing & media insights, key events and timely research on the Hispanic market. The goal is to provide a better understanding of the rapidly growing Hispanic market and possible ways to reach it. HM101 includes sections on: Marketing Media Audiences Organizations Success Stories Book Reviews Calendar of Events Calendar Holiday Marketing Market Profile Data Facts Other Sections Include Agency and Publication Profiles, Holiday Reminders, Event Recaps and much more! "We feel HM101 will be an important new vehicle for sharing ideas on marketing to the Hispanic community," said Kirk Whisler, publisher and executive editor. "The newsletter is designed for marketing and media professionals to help them better understand the multitude of aspects involved in marketing to the Hispanic community." Please visit www.hispanicmarketing101.com to view the current issue. Hispanic Marketing 101 »

	San Diego Festival Expands Media Partners
The San Diego Festival is excited about welcoming back Telemundo as our Spanish language television partner. "This station's reach into both the San Diego and Tijuana markets makes it indispensable in getting our promotional message out on a large scale" says Hector Molina, Festival Media Advisor for the San Diego market. Also returning for the 2004 event, but with a larger commitment than last year, is the Spanish language radio group Uniradio. Spanish language print has always been an important means of reaching one of our key audiences. We have seen over the course of doing some 26 Festivals over the past seven years that "readers read." Latinos who are reading their community newspapers make a great audience for our book vendors, authors and publishers. Our outreach through the print media this year will include El Latino, Enlace, the Union Tribune, the Chula Vista Star News, Diario Latina, the Pennysaver and El Mexicano.

	News About Our Producer
SCI-FI Channel has greenlit production on the Battlestar Galactica franchise as a new original weekly series. Based on the top-rated December miniseries event of the same name, the one-hour drama is slated to begin production on 13 episodes in Vancouver in March. All principal cast from the miniseries will reprise their roles for the series, including Edward James Olmos (Commander Adama), Mary McDonnell (President Laura Roslin), Katee Sackhoff (Starbuck) and Tricia Helfer (Number Six), among others. The SCI-FI miniseries became the highest-rated cable mini in 2003 - delivering more viewers and higher ratings than HBO's Angels in America. Learn More ... »

	You Can Help
Bring the cover page of this newsletter with you to the next LBFF in your area & receive 25% off all Festival merchandise available at the Information Booth.

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